Good Morning to you! This is Jacob Braybrooke, and the time has come for us to pay a visit to one of the old ghosts of Pop-Punk’s past with a new addition to our ‘Scuzz Sundays’ library, given that it’s always been my day-to-day pleasure to write up about a different piece of music every day! ‘Love For The Streets’ was released on April 22nd, 2002 via Virgin/Dolores as the third full-length LP effort for the Indie Rock band The Caesars, as they are most widely known, who were formed in Stockholm, Sweden in 1995. Therefore, as of this week, the record has just celebrated its 20th anniversary. It makes for a really great opportunity for us to remember ‘Jerk It Out’ – the band’s most well-known track – that was taken as a single from the album. Following one re-issue in 2003 and another, more wider, re-release in 2005 – ‘Jerk It Out’ became an international success as it reached #8 in the UK Singles Chart and #70 on the US Billboard Hot 100 chart. It is definitely one of those tracks that you have heard many times before, but you most probably have not heard it in ages or did not know who performed it because, admittedly, the group did not have much more impact on popular culture outside of their domestic market in the years after. The Caesars are also known by two other names, as they were originally known as Caesars Palace natively. However, they changed their name to The Caesars to avoid confusion with the famous Las Vegas-based hotel of the same name and, likely due to copyright, they are known as Twelve Caesars in Scandinavia. My head is spinning with confusion, so please do me a merciful favour and press ‘Play’ on the ‘Jerk It Out’ music video below.
‘Love For The Streets’ has actually been certified as Gold in sales in their native country of Sweden, and you may also remember their hit ‘Jerk It Out’ from a global advertising campaign for the old iPod models and the, now rather obsolete, iPad Mini products designed by the corporate tech giant Apple. An easy track to write about due to it being so straightforward, ‘Jerk It Out’ dives headfirst into the 00’s Garage-Rock revival trends with an outrageously catchy Keyboard/Synth hook that twists and turns ferociously, as the sharp yet undemanding Drums kick in and the spaced-out effects on the keyboard gives the track the swirling, dizzying vibe that has made it feel so memorable. The lyrics are incredibly laid back and clear cut, as hooks like “Wind me up, put me down, start me off and watch me go/I’ll be running circles around you sooner than you know” and “Because it’s easy once you know how it’s done/You can’t stop now, it’s already begun” convey the themes of perseverance and finding reward out of taking risks very evidently. A distorted organ sample and a gentle guitar solo, towards the end of the track, keep the mid-60’s Garage Pop quality from becoming too predictable, and the catchy lyrics are married to the unique Synth style fairly well. That is all there really is to write about the track because it is just a fun, but simple, piece of music that feels like it could have been recorded in 1966 by a Garage band in Ohio. It equally sounds like a rather basic band manifesto in writing a three-minute pop gem designed to be a hit in the charts, which doesn’t usually sit very well with me, but I give The Caesars the benefit of the doubt on ‘Jerk It Out’ because the track is well-produced in being filled with so many simple, but catchy, segments. While being pretty much the definition of a one-hit wonder, ‘Jerk it Out’ is still just good fun.
I think I’ve ‘Jerked’ out however much I can handle (No, I do not mean it like that, Rude) musically on the blog today, but thank you for continuing to support the site every day. I’ll be back tomorrow as we begin the final week of April with the diverse voice of a Los-Angeles based vocalist and violinist currently signed to Stones Throw Records known for her electric blending of African music and futuristic R&B. Earlier in the year, she headlined the Stones Throw showcase live event at South By Southwest.
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