It’s fair to say it feels like we are all living in Afrikka under this heat. It’s new post time!

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Good Morning! I’m Jacob Braybrooke and I’m typing up your daily post on the blog, as per usual, since it is routinely my day-to-day pleasure to write up about a different piece of music every day! Lynks Afrikka is the pseudonym of the Bristol-based English EDM producer, Elliot Brett. Brett is an LGBT artist who has been gaining popularity virally on YouTube and social media, particularly within the LGBTQ+ community, by releasing his own music under his self-produced “LynksCorp” label, accompanied by quirky music videos with enjoyably low production values that have been garnering a cult following. “Smash Hits, Vol. 1” marks the release of his first EP, a compilation of his previously released singles including “On Trend” and “I Don’t Know What I Want” alongside new tracks, including his most recent single, “How To Be Successful”. He has sold out headlined live shows across London, Edinburgh and Margate, alongside supporting Goat Girl, Sorry and Shygirl on tour. On his unique alias, Elliot told DIYMag.com: “I’m worried Lynx Africa are going to sue me and I don’t even want to be called Lynks Afrikka because it’s only called that in England, so everywhere else, I just look like this random white drag queen with Africa in their name,” grimacing as he mocks British millennial culture in his Electronic Dance tracks. I first caught wind of Lynks Afrikka by hearing the new track on X-Posure, John Kennedy’s evening show on Radio X. Let’s hear some life advice as he tells us “How To Be Successful” down below.

Using the aesthetic of a deranged Children’s TV show in the self-isolation produced music video to illustrate his self-frustration of young people feeling pressured to lead a successful life by going to university, getting a marriage, kids and a job, Elliot mocks the “ideal millennial life” with sharp wit and intentionally low-quality Electro-Rock beats, paired with a harsh synth line. I can only describe it as “Heavy Pop”. The lyrics (Or should I say.. Lyrix?) are very sarcastic, while keeping an upbeat tone intact. He provocatively hints at the “Conveyor Belt” life pressures with a tongue-in-cheek view of an older person, with the bridge “Oh! 80.96 years on average/Your life, you have to manage” and later challenging the traits with “Your life feels wasted/Your kids have vacated your family home/You should have faced this years ago”, with an earlier verse emphasizing these points with use of repetition: “Now Ruby goes to uni/Then Alex goes to uni/Then Curt does an Art Foundation/and then goes to uni” that feels quirky, but there’s a charming semblance of Pop-Punk with the hint of angst. Melodically, it starts off with a glossy synth line that bubbles underneath the reverb-drenched vocals, and the synthesizer riffs gradually become more danceable and evocative, eventually forming an Acid Techno Instrumental that feels buoyant and energetic. “Cause’ now it’s the end of the show” signals a breakdown which gives across a 90’s “Club Anthem” feel. Scattered dance breaks around the video and lines like “What can you show?, from years and years and years ago?” take the effervescent British humor up a notch. This probably falls into a specific niche and I feel he’s put his hands on the Auto-Tune machine a little bit too much here, but it really makes me laugh and the instrumentation is good fun. At a time like this, I couldn’t really ask for a lot more.

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Thank you very much for reading my new post! I’ll be back tomorrow, as per usual, for an in-depth look at the popular new single from an Oxfordshire-based singer-songwriter who told NME in a recent interview: “When I was dropped I remember thinking, ‘You idiots – I’m the next Paul McCartney’”. If you really liked what you just read, why not follow the blog to get notified when each new post is up and like the Facebook page here?: https://www.facebook.com/OneTrackAtATime