
Pictured: Cover Art for ‘Before I Die’ (LP) (Released on September 10th, 2021) (via Ninja Tune)
Good Morning to you! This is Jacob Braybrooke, and it is finally time for me to whet your appetite up for one of the weekend’s biggest new album releases, because it is always my day-to-day pleasure to write up about a different piece of new music every day! ‘New Album Release Fridays’ is the feature that really does what it says on the tin, and this week’s helping of new long-players include fresh servings from the likes of modern West London-based modern Rock ‘N’ Roll unit shifters The Vaccines, Welsh legends Manic Street Preachers, the Montreal-based Experimental R&B producer Homeshake (I’ve got more on that one coming up shortly on the blog), quirky Melbourne-based Pub Punk revivalists Amyl & The Sniffers, and Margate’s 80’s-inspired Lo-Fi Pop crooner Art School Girlfriend (Refer back to Tuesday on the site for more on that one). However, my personal pick for this week’s iteration of the feature comes from Park Hye Jin, a Seoul-born DJ from South Korea who now spends her time between Los Angeles and Australia, who you may remember as a familiar face on the blog in the past, since she appeared on my ‘Best EP’s Of The Year’ list with her second EP release – ‘How Can I’ – released last June on the excellent and forward-thinking Ninja Tune record label. I was not alone in handing her that praise because Billboard and The Guardian also included that release on their year-end best lists, and Park Hye Jin has continued to earn decent reviews from publications like Rolling Stone, Exclaim and Hypebeast, and she has been played on the radio by stations like KEXP, KCRW and SiriusXMU. Her first full-length album recording, ‘Before I Die’, has been released via Ninja Tune today. Check out her latest single – ‘I Need You’ – below.
A fan-pleasing Experimental House record from Park Hye Jin, ‘Before I Die’ builds on her pre-existing sonic palette, as she draws on a range of Ambient, Downtempo Hip-Hop and Chillstep influences that she has pulled into an ambitious 15-track release that was entirely self-written and self-produced by her, and it includes some guest spots from the likes of Blood Orange, Nosaj Thing, Clams Casino and Take A Daytrip. A soothing single that leaves the typical slow-winding melodious chimes of Park Hye Jin’s low-pitched vocals for a more intimate space of a softer and low-lit delivery, ‘I Need You’ feels more akin to a West Coast 90’s Hip-Hop artist with House influences than having a chillout atmosphere that thrives on sustained chords and ethereal percussion. She uses a rather direct form of emotional expression, simply delivering the line of “I Need You” in both English and Korean vocabulary throughout the tight three minute duration of the new track, with a sense of longing in her voice that allows for her to fully conjure up a mood, which, in essence, totally plays up to her strengths. Her lyricism feels ‘grounded’ enough, but they never feel too dark or foreboding to put your mind at much unrest, and the skittering breakbeat dressing gives the main melody a sense of propulsive, melodic percussion for Jin’s delivery to bounce off. It’s always been a balancing act for Hye Jin’s music, where she has a sense of aggression that feels moody enough but the synth tones have a more upbeat quality to ensure that her beats never feel too rigid in character for her own good, and so there’s a decent level of tenderness to be enjoyed on ‘I Need You’, although determining whether this style feels suitable for an extended album listen may feel questionable at times, since her simple formula runs the risk of being a bit tedious at times. ‘I Need You’ really works as a standalone single, however, and so this may not be something to feel greatly concerned about. There’s a soulful approach to her songwriting that calls back to Little Dragon or RHYE, and the airy electronic sounds dabble in a sensual manner that’s often reserved for Bedroom Pop, and so there is enough variety to keep things moving. A plentiful exercise in digital tightrope walking.

Pictured:박혜진 Park Hye Jin performing at a live DJ set (2019) (Photo Credit: The VinylFactory.com)
As mentioned earlier, Park Hye Jin is no real stranger to the site, and I initially caught up on her steam in the industry with ‘Like This’ last July. Find out more here: https://onetrackatatime.home.blog/2020/07/10/todays-track-%EB%B0%95%ED%98%9C%EC%A7%84-park-hye-jin-like-this/

Pictured: Cover Artwork for “How Can I” (EP) (Released on June 26th, 2020) (via Ninja Tune)
That’s all for now! Thank you for reaching the end of the page with me, and I’ll be back tomorrow for more of the same fresh content, as we turn our attention to one of the most high-profile recent Hip-Hop releases from a bigger name, and this release comes from a legendary 90’s New York-born rapper who has released seven Platinum-certified albums over the course of a career that spans over 25 years, and he used to record demos for Large Professor. Last year, he won the Grammy award for ‘Best Rap Album’ and he’s recently released a direct sequel to that record through his own label.
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