Like a WWE 00’s John Cena match, he’s made a comeback! It’s time for your new post!

Pictured: Josef Salvat in a 2019 photoshoot for “Modern Anxiety”
Born in Sydney and later moving to study in London, Josef Salvat is a very gifted singer-songwriter who is openly bisexual, writing his songs from a gender neutral perspective, as he feels it adds texture to his sound. I fell in love with his voice on a cover version of Rihanna’s “Diamonds”, which is a million times better than the original version, in my opinion. It was a track on his debut “In Your Prime” EP, a short dark-pop jolt with a deep voice, similar to Lana Del Rey and Morrissey. He later released “Night Swim”, his debut LP record, in the UK in February 2016. This album wasn’t quite perfect, but it established his sound as he finds his own feet as an artist. It’s been a long time since we’ve heard any new material from him, but Salvat has just announced his comeback with two new songs: “Modern Anxiety” and “Alone”, as well as a follow-up LP record due for release in 2020. “Modern Anxiety” has a clever music video, which is designed for watching vertically on a smartphone. Check it out below!
It’s a very well-directed music video with a bold theme, as it tackles issues of social media toxicity and struggling with online criticism in today’s 24/7 society. Salvat sings about too much going on in his life and the area around him: “Last night I was handsome, drunk and young/Today I don’t who I’m tryna be” and “The air is slow and fat, you can cut the heat/Smell a city’s worth of bodies, filling up the street/So I just draw the curtains and make my retreat/Put the fan on, hide my headphones and then scroll myself to sleep”, before the main chorus hook comes in: “I think they call this modern anxiety/This modern life is getting the best of me”. It handles these themes respectfully and courageously, with the relatable characteristics of the track shining through, even on a first listen! The video also makes use of apps, it also features nods to Coldplay and Bjork in the Instagram-parody clips. A lot of love has clearly gone into the production of the video, and it’s with a lot of regret that I unfortunately don’t think I can say the same about the track itself. The track has a very poppy dance-inspired beat and the rhythms of the autotuned synths are certainly directed at a young audience. However, for me, it all sounds a bit generic. The reverb auto-synths sound too robotic and processed. I initially liked Salvat’s earlier work, such as “Shoot and Run” and “This Life” for their cold, layered vocals and the overall darkness to the composition of the sound, but I seem to have missed that trademark element on ‘Modern Anxiety”, as I feel that it’s been replaced by a chart-pop sensibility that doesn’t play up to Salvat’s strengths as a vocal performer or make him stand out in a crowded market as well as his original sound does. It lacks the bite of “Open Season” or ballad-influenced “Punchline” and it sounds commercialized, potentially by the label, instead. The lyrics are fine, with the vocal hooks growing on me a little bit, but it’s flat and disappointing, with the track lacking the daring oomph of his early sound.

Pictured: Cover Artwork for “In Your Prime” (September 2014) (EP Release)
Thank you for reading this post! Make sure you check back with the blog tomorrow, as I’ll be giving you a right Blast From The Past with another weekly edition of my 00’s emo punk-themed Scuzz Sundays blog posts! If you really liked what you just read, why not follow the blog to get notified when every new daily post is up and why not like the Facebook page here?: https://www.facebook.com/OneTrackAtATime/













