Witches can tell the time by looking across to their witch watch. Time for a new post!

Pictured: Cover Art for “Get Lost In The Music” (LP) (Released on June 18, 2021) (via 300 Entertainment)
Good Morning to you! It’s Jacob Braybrooke, and it’s already time again for me to get typing up all about your daily track on the blog, because it’s always my day-to-day pleasure to write up about a different piece of music every day! I know that we’ve made it to Friday and, this week, it seems the hot weather is keeping the bigger releases at bay a little. There’s still plenty to be enjoyed, however, including the 20th go-around from the incomparable 50 year-plus veteran Joan Armatrading. Radio 1 favourite BERWYN gets his shot at fame with his debut solo album, Deap Vally follow up on their recent ‘Digital Dream’ EP with their new ‘American Cockroach’ EP and BRIT Awards Rising Star winner Griff looks to get her foot in the door with…. er… ‘One Foot In Front Of The Other’. KEXP introduced me to Ambar Lucid, however, a Pop, Alternative and Indie R&B singer-songwriter based in the suburb of Little Ferry, New Jersey, who is releasing her second solo album, ‘Get Lost In The Music’, through 300 Entertainment today – which is June 18th. Lucid’s real name is Ambar Cruz, who was born to a Mexican father and a Dominican mother, and she was the subject of the ‘Llegaron Las Flores’ documentary that saw her reunite with her father and sister, who she had not been able to see since the age of 8 due to deportation, that was produced in 2019. Cruz’s new album explores radical self-love, conceptualized over her love for Michael Jackson in the 1980’s, with lyrics that are sung in both English and Spanish. This follows 2020’s ‘Garden Of Eden’. Let’s ‘Get Lost In The Music’ below.
The Latin Soul songstress has gained over 600k monthly followers on Spotify, and she told Vice, “A lot of people have their own insecurities and their own battles that they’re dealing with, and sometimes they project them onto other people, maybe not even on purpose” in an interview last year, adding, “It’s so important to define yourself, and to be true and honest to yourself. That is the only way I think we end up on the path that is most authentic to ourselves, and brings us the most happiness”, as she continues to don the Día de Muertos painted mask in her videos to reference her Latin heritage. The opening of ‘Get Lost In The Music’ wants to transport you fully into the 60’s Classical aesthetics with the muted horn and organ riff sample, before Lucid croons: “I got a visit from the Mushroom god/He said it’s time to say goodbye to your ego” to delve into the 60’s Psych-influences. She continues to sing about letting go of your own negativity and getting swept up into the sounds of music with lyrics like “Revival of beauty is insanity” and “What’s the point of living if you’re already dead/” in the chorus. The vocals are given a lot of clean production, with a disorienting mix of neo-soul and modern Psychedelia that gives her delivery a harsh, piercing effect. Meanwhile, the instrumentals continue to draw you in with vibrant guitar licks and a two-step drum beat that urgently kicks into gear and permeates a sense of darkness throughout the track. Moreover, the opening sequence dips in and out of the track, inviting the listener to explore nostalgia and imagination. These arrangements, overall, feel hypnotic and immersive. The main reason why I just don’t like a lot of ‘mainstream’ pop nowadays and dislike Ariana Grande or Camila Cabello is because their production makes them sound much the same, and the reliance on auto-tune distances me away from the artists for this reason, instead of getting me interested to learn more. In the case of Lucid, she’s bringing a Latin tinge and a vintage mystical element to things, and ‘Get Lost In The Music’ is shaping up to be the ‘Off The Wall’ for the younger generation. One thing I’d say is that I did find the vocal effects to be a little over-done, making her tone a little too robust and, in turn, a tad artificial. That said, I like that it’s just undeniably Pop and I feel that Lucid’s “Modern Urban Witch” costumes are rather interesting. I also like it’s message and how that connects with me as a lover of music, and this is kept simple but effective. On the whole, this is an entrancing mix of Pop that shows me that Lucid can be bothered, since a lot of effort clearly went into the visuals and the artwork too. A bewitching twist on modern Pop.

Pictured: Ambar Lucid in a press photoshoot for “Garden Of Lucid” (2019) (Photo via Complex.com)
That’s all for now! Have a Wicked Witch of a weekend! Make sure to reconvene with me right here again tomorrow, as we delve into one of the most popular new releases from one of Britain’s current biggest groups, who are building up to their next album release in August with a notable single that sees the Scottish Synth-Pop trio enlist the help of none other than Robert Smith, from The Cure, to add a fresh dimension to their existing formula. If you really liked what you just read, why not follow the blog to get notified when every new daily post is up and why not like the Facebook page here?: https://www.facebook.com/OneTrackAtATime/




















