
Pictured: Cover Art for ‘Different Kinds Of Light’ (Released on August 13th, 2021) (via Glassnote Records)
Good Morning to you! It’s Jacob Braybrooke here, and it’s time for me to get typing up on the site for yet another daily track on the blog, because it’s always my day-to-day pleasure to write up about a different piece of music every day! I’m fairly confident that there is something for everybody hitting record shop shelves today. There’s The Killers ambitious new concept album, the well-reviewed new album from Jungle, the new release from the rapidly prolific US bedroom pop singer-songwriter Still Woozy, quirky Dub vibes from Pachyman (Refer back to Tuesday’s post for more on that), and new EP’s from A Certain Ratio and Bloxx to add to your streaming library or physical collection. However, I’m excited to find out how the Hexham-born indie folk singer-songwriter Jade Bird has grown since her self-titled debut LP release from two years ago. Bird has been given two or three go-around’s on the blog over the years, but that’s because I find her work to be interesting, and she’s the type of artist that I enjoy supporting. She attended the BRIT’s school in Croydon, where she earned a record deal at the age of 16. Since then, she has won ‘Best International Artist’ at the AIM Independent Music Awards in 2019, she has performed ‘Headstart’ on ‘The Tonight Show With Jimmy Fallon’ in the US, and she was the first artist to join Microsoft’s ‘RE: Surface’ series of virtual live-streamed gigs, and she has also been very supportive for black, LGBT and female artists in the industry. Her second album, ‘Different Kinds Of Light’, arrives today on Glassnote Records, which once again sees Jade Bird spanning Americana, Country-Rock and Southern Blues influences with her unique voice. The record has a 71/100 score on aggregate site Metacritic, which indicates that critics’ reviews are trending pretty positive, although it seems to be ever so slightly more of a mixed bag this time around. ‘Now Is The Time’ to give the sampler track a spin below.
“Now Is The Time is the only song to have me smiling and laughing listening to it back at RCA. We had the Bee-Gee’s in mind and soul, triple tracking the vocals and putting a load of chorus on the guitar”, Bird enthusiastically tells us via her press release, explaining, “It’s a big motivational anthem for someone I want to put my arms around or lift them in the darkest time. Given that I wrote it mid-pandemic, the sentiment to getting to the back-end of this hell is heavily felt now”, in her notes about how the track was influenced and developed. While the title track and lead single from the LP saw Bird gently control the mood of change with a low-lit voice, ‘Now Is The Time’ feels much like her older work in the more pop-oriented and uplifting tone. Although she’s singing to a lover that seems to be a bit down on their luck, the lyrics feel rather generalized, and so they can apply to an eclectic range of people’s circumstances. Lyrics like “If I had a penny for all your potential/I’d be left drowning in my mouthful of metal” add her trademark Sass to the vocal equation, while a more Coach-like message shines through the Sunshine Pop melodies and the Jangle Pop sounds, with lyrics like “Never have I seen a better day to get up/Doesn’t matter about the weather” that inspire the listener to face their demons. The production feels polished, yet unsullied by any electronic artifice, and that’s another really good thing. I feel the addition of an auto-tune effect would really distance me away from the vibrant personality that she shows already. I hate to say that I didn’t really hear the Bee-Gees influence coming through very strongly at all. However, as usual with Bird, the simple element of her voice really makes up for any generic faults in the songwriting. I really do love hearing her voice since, as I’ve noted several times on the blog, it makes her come across as distinctive in comparison to other modern pop and rock artists. Bird’s voice is very powerful, especially for someone with her young age, and it enhances her snappy lyrics very nicely, but she’s certainly accessible enough to attract more casual, mainstream ears to her albums because her acoustic instrumentation is very melodic, and her general themes are pretty basic, but still fairly relevant. To sum it up, it’s a lovely summer tune that has something to say to everybody. Truth be told, I felt it was a little formulaic, so I’m not sure if I would like it as much if Bird wasn’t the one singing it. However, that’s also a complement to the way that she infuses her music with an effective “no nonsense” vibe. In the same sense, if Confidence Man originally wrote one of Bjork’s tracks – it wouldn’t make sense. The direction naturally feels more mature than her first album, and she even looks older and more wise in the video, so it’s a delight to see that evolution taking place. Something for the weekend.

Pictured: Jade Bird in a self-titled album era cover shoot (in 2018) (Photo Credit: PR/Alice Burnfield)
If you want to keep up with some of Bird’s earlier releases, you can get a ‘Headstart’ on the blog here: https://onetrackatatime.home.blog/2020/11/28/todays-track-jade-bird-headstart/. Or, if you need another reason to check out the new album from Bird over the weekend, get another taste with my review for the title track here: https://onetrackatatime.home.blog/2021/06/05/todays-track-jade-bird-different-kinds-of-light/

Pictured: Jade Bird in a “Get To Know…” Interview Feature (in 2018) (Photo Credit: PR/DIYMag.com)
That’s all for now! Thank you for your continued support for the blog, and for reaching the end of the page! I’ll be back tomorrow for more where that came from. This time, we’ll be heading over to Sydney for the debut appearance on the blog from a 5-piece Alternative Rock group who seem to be quickly on the rise, who surprisingly released their latest EP – ‘Total Serene’ – with no prior announcement in July. The group’s first album reached #5 on the ARIA Album Charts in 2015, and the band’s second album was nominated for a large number of eight ARIA Music Awards, in 2017.
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