
Good Morning to you! This is Jacob Braybrooke, and the time has come for us to wish for warmer weather as we get settled down for the Bank Holiday with yet another daily track on the blog, because it’s always my day-to-day pleasure to write up about a different piece of music every day! A Norweigan singer, songwriter and guitarist now based in Los Angeles, Sondre Lerche grew up in a Bergen suburb where he became fascinated by 1980’s Pop, Bossa Nova and Neo-Psychedelia, captivated by bands like The Beach Boys and Prefab Sprout. He began formal guitar instruction at the age of 8, played regular acoustic gigs at the club where his sister worked as a teenager, wrote his first track at the age of 14, and got scouted by eventual mentor H.P. Gunderson. Since that time, Lerche has released eight full-length studio albums, signed up to a lucrative record deal with Virgin Norway, and he’s gained praise from various sources including Brooklyn Vegan and Stereogum, additionally earning the award for ‘Best New Act’ at the Norweigan Grammy’s within his first year of writing and producing music. Lerche’s been busier than ever lately, having released ‘Avatars Of Love’ – a double album featuring 14 tracks that run past 90 minutes in total – on April 1st, 2022. The project was created at home in Norway following what Lerche thought would be a temporary move from Los Angeles in March 2020, but it was completed in a brief yet intense period of a year. Rather than letting his material pile up, Lerche decided to just simply record each track as soon as it had been written, working with a variety of musicians and producers in-person in Bergen as well as reaching out to a variety of international collaborators over the internet. Among the guest list are AURORA, Mary Littlemore, Dirty Projectors’ Felicia Douglass, Anne Mülle and Rodrigo Alarcon. A melancholic but sweet new single from it, ‘Summer In Reverse’ features the Japanese Alternative Pop outfit CHAI, who admittedly seem to be cropping up on everything nowadays – having worked with Gorillaz, Superorganism, Mondo Grosso, JPEGMafia, MNDSGN & Ric Wilson in recent times. Let’s check out the official music video below.
“This song was written on January 1, 2021, so it’s a bit of a hangover song really. A hangover jam about trying to unhook and ready yourself for a new year through facing some brutal truths“, Sondre Lerche says about the soulful single, adding, “I wanted someone else to sing the pre-choruses, kind of like a soft Greek chorus and I had just heard and loved ‘Donuts Mind If I Do’ by CHAI, so I reached out. I’ve been immensely inspired by Japanese city Pop and ambient New Age, and I love how the two go hand in hand somehow. I was thrilled to have some company on the song, so it didn’t feel so pathetic and sad“, to amusingly describe his collaborative experiences with CHAI. The jumping ramp for the single starts with a glitched drum beat and a looped, light Samba-inflicted guitar melody. The playful combination introduces a slightly twisted, widescreen splashing of Synths after the opening verse, as Lerche’s radiant crooning blends together with the dream-like qualities of CHAI’s backing vocals to create a breezy groove that doesn’t cool down and lets up for the occasional sampled String crescendo, adding a virtuosic feel to the section that reminds me of Jens Lekman or The Avalanches from a production standpoint. I like how there’s a melancholy and a bitterness to the instrumentation, but it still retains a warm feeling due to the soulful and Prog Jazz-leaning influences. I really like a lot of the lyrics here too, with refrains like “We should get together every summer/and make each other miserable all fall” and “Or can you only love me in the summer?/Or, never at all?” managing to convey a wide spread of emotions while also seeming endlessly quotable at the same time. In conclusion, this is a fantastic single that really took me by surprise in how it feels both aesthetically pleasing and dynamically rich in texture, unleashing a tapestry of moods that feel like the definition of bittersweet. Clever, playful and elegant. A total package.

That leaves me with little else to say today, other than to thank you for supporting the site today. I’ll be back at it again tomorrow with an exciting in-depth review for ‘Fine Everything’, which is probably the most well-known single by an emerging indie rock band that I discovered on a recent episode of Steve Lamacq’s ‘Roundtable’ on BBC Radio 6 Music, where it gained positive reviews from the show’s panel. This trio have worked with Blood Red Shoes’ Steven Ansell as a producer. They have also supported the likes of Sasami, Penelope Isles & She Drew The Gun for live gigs across the UK too.
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